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Danny Brown: Global Survey Shows Influence Marketing Seen as Lead Generation...
Mention “influence marketing” today and it’s a good bet that the majority of people will think of social scoring platforms like Klout, Kred and PeerIndex. These early movers in the influence space have...
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CC Chapman: Is Your Influencer Marketing Failing Because It Is One Sided?
At Social Fresh West I spoke on the topic of how to successfully run influencer and advocate programs. It is a topic I know a lot about from years of running them for clients in my agency daysand from...
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Krista Bunskoek: Influence Marketing: How to Find Your Industry Leaders
Though this only covers the increasingly fashionable space of ‘social influencers’ if that’s what you want then this does have some useful pointers. Krista Bunskoek of Wishpond: Do you know how to use...
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